Engagement

Once you’ve run through all the steps from planning your campaign to content creation, it’s time to start engaging with the accounts on your list. There’s a wide variety of tools available to support your marketing efforts.

Social

We don’t have to go into detail about the vast collection of social media channels. Depending on your target accounts, you’ll share content on only one of them or a combination of several. Though LinkedIn is the most used for ABM, the options are endless.

Eg. LinkedIn, Facebook, Instagram, etc.

Content

When you want to reach your audience via multiple channels, uploading content manually takes a while. It’s only one of the reasons why separate tools were developed to share content on different platforms via one centralized workflow.

Eg. Kontentino, Meltwater, Storychief, etc.

Advertising

Don’t want to limit your campaign to social media or Google ads? Through specialized native advertising networks, you’ll be able to show your ads on more websites.

Eg. Outbrain, etc.

Personalization

Personalization is a crucial aspect of ABM. To speed up the process, more and more organizations are using content experience platforms. They are a big help in transforming the content you have into personalized assets for different profiles.

Eg. Uberflip, etc.

Email

Sending out personalized emails can boost your engagement rates significantly, but it is time-consuming to send every email in your flow to each account separately. That’s where email marketing platforms come in.

Eg. Mailchimp, etc.

Can’t decide between Meltwater or Kontentino? Do you want to automate the emails you’re sending out? Thanks to our years of experience, you can count on us to help you make the right decisions.

Contact us