Sales
enablement

In Account-Based Marketing, leads are no longer passed from Marketing to Sales once they’ve been secured. Instead, both departments continuously work together throughout the program to create successful sales opportunities.

Through sales enablement, your teams have access to the information, content and tools needed to turn prospects into buyers. What’s provided through sales enablement can range from internal information and best practices to content used to target accounts.

Sales enablement consists of two important elements:

Outlines of a mathematical graph

Sales intelligence is a cluster of marketing technology through which Marketing and Sales teams can access, analyze and use relevant data gathered about prospects.

These tools are continuously crawling through public websites to look for data. That information is then matched to profiles in your database. As a result, your team has all the information it needs.

Account insights are incredibly valuable for any ABM campaign. In order to customize content and targeting to specific profiles, you need to learn everything there is to know about the accounts on your list.
 
By getting data from different sources, you’re better equipped to align the way you promote your product with their business challenges.

Want to give your Marketing and Sales teams all the tools they need?
We’ll integrate your sales intelligence technology with the rest of your
marketing tech stack for optimal sales enablement.

Contact us