{"id":511,"date":"2023-06-14T16:19:16","date_gmt":"2023-06-14T14:19:16","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=511"},"modified":"2024-02-01T11:40:03","modified_gmt":"2024-02-01T10:40:03","slug":"account-based-marketing-technology","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-technology\/","title":{"rendered":"Technology"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”0px||10vh||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” custom_margin=”||1.5em||false|false” locked=”off” global_colors_info=”{}”]

Technology<\/h1>[\/et_pb_text][et_pb_text module_class=”fs-32″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” custom_margin=”||1.5em||false|false” global_colors_info=”{}”]In today\u2019s digital world, technology plays a supporting role in many companies\u2019 successes. That is no different in Account-Based Marketing. At Growly, we always aim to create the most appropriate tech-stack for your goals.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”30px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”95px|||||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;”][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]

Technological tools can have all sorts of purposes throughout your ABM campaign. From your core infrastructure to measurement and tracking, we\u2019ll guide you through the maze of available technologies to find the best match for your company.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||||true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”3em|1em|3em|1em|true|true” link_option_url=”\/technology\/core-infrastructure\/” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Gilroy – Light|||on|||||” text_orientation=”center” custom_margin=”||1em||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyMiJ9fQ==@” global_colors_info=”{}”]

Core infrastructure<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/03\/core_infrastructure.png” title_text=”core_infrastructure” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyMiJ9fQ==@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” max_width=”182px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”3em|2em|3em|2em|true|true” link_option_url=”\/technology\/account-selection\/” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Gilroy – Light|||on|||||” text_orientation=”center” custom_margin=”||1em||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzOCJ9fQ==@” global_colors_info=”{}”]

Account selection<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/03\/account_selection.png” title_text=”account_selection” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzOCJ9fQ==@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” max_width=”177px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”3em|1em|3em|1em|true|true” link_option_url=”\/technology\/sales-enablement\/” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Gilroy – Light|||on|||||” text_orientation=”center” custom_margin=”||1em||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MCJ9fQ==@” global_colors_info=”{}”]

Sales enablement<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/03\/sales_enablement.png” title_text=”sales_enablement” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MCJ9fQ==@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” max_width=”128px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”3em|1em|3em|1em|true|true” link_option_url=”\/technology\/measurement-tracking\/” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Gilroy – Light|||on|||||” text_orientation=”center” custom_margin=”||1em||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1NCJ9fQ==@” global_colors_info=”{}”]

Measurement & tracking<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/03\/measurement_tracking.png” title_text=”measurement_tracking” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1NCJ9fQ==@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” max_width=”148px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”3em|1em|3em|1em|true|true” link_option_url=”\/technology\/engagement\/” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Gilroy – Light|||on|||||” text_orientation=”center” custom_margin=”||1em||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NCJ9fQ==@” global_colors_info=”{}”]

Engagement<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/03\/engagement.png” title_text=”engagement” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NCJ9fQ==@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” max_width=”141px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Section” module_class=”section–visual-donut” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f8faf4″ custom_margin=”5em||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||5em||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”15em||||false|false” custom_padding_tablet=”10em||||false|false” custom_padding_phone=”5em||||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” header_font=”|700|||||||” header_2_font=”||||||||” header_2_text_color=”#92487b” global_colors_info=”{}”]

Ready to start growing?<\/h2>[\/et_pb_text][et_pb_text module_class=”fs-32″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Light||||||||” global_colors_info=”{}”]

To set up a successful ABM program, you need the right tools. Trust Growly to put together your tech-stack.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” custom_padding_tablet=”||2em||false|false” custom_padding_phone=”||2em||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em|||false|false” custom_padding_tablet=”|0em|4em||false|false” custom_padding_phone=”|0em|4em||false|false” custom_padding_last_edited=”on|tablet” border_color_right=”#7f7f7f” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” custom_padding=”||25px||false|false” global_colors_info=”{}”]

01<\/p>[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#6a6a6a” text_line_height=”1.5em” global_colors_info=”{}”]We\u2019ll audit your existing technologies to see whether and how they can be used more efficiently to reach your goals. You\u2019re not using any tools yet? No problem, we\u2019ll help you choose the right ones.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em||4em|false|true” custom_padding_tablet=”|0em|4em|0em|false|true” custom_padding_phone=”|0em|4em|0em|false|true” custom_padding_last_edited=”on|tablet” border_width_right=”1px” border_color_right=”#7f7f7f” border_width_left=”1px” border_color_left=”#7f7f7f” border_width_right_tablet=”0px” border_width_right_phone=”0px” border_width_right_last_edited=”on|tablet” border_width_left_tablet=”0px” border_width_left_phone=”0px” border_width_left_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” custom_padding=”||25px||false|false” global_colors_info=”{}”]

02<\/p>[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#6a6a6a” text_line_height=”1.5em” global_colors_info=”{}”]

Based on the audit, we\u2019ll determine which tools are missing. At Growly, we firmly believe in less is more. That means we won\u2019t go looking for shiny new toys, but simply for what we know to work best.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|||4em|false|false” custom_padding_tablet=”|||0em|false|false” custom_padding_phone=”|||0em|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” custom_padding=”||35px|||” global_colors_info=”{}”]

03<\/p>[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#6a6a6a” text_line_height=”1.5em” global_colors_info=”{}”]

We\u2019ll integrate your existing technologies with the new ones and make them part of your ABM strategy. You\u2019ll know which tools come in when and where and what their purpose is.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/contact\/” button_text=”Contact us” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

TechnologyIn today\u2019s digital world, technology plays a supporting role in many companies\u2019 successes. That is no different in Account-Based Marketing. At Growly, we always aim to create the most appropriate tech-stack for your goals.Technological tools can have all sorts of purposes throughout your ABM campaign. From your core infrastructure to measurement and tracking, we\u2019ll guide […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-511","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTechnology - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"At Growly ABM, we always aim to create the most appropriate technology stack for your account based marketing goals. 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