{"id":538,"date":"2023-06-14T17:38:39","date_gmt":"2023-06-14T15:38:39","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=538"},"modified":"2024-02-01T15:23:59","modified_gmt":"2024-02-01T14:23:59","slug":"account-selection","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-technology\/account-selection\/","title":{"rendered":"Account Selection"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”10vh||10vh||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Account
selection<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” link_font=”||||on||||” link_text_color=”#FFFFFF” custom_margin=”||1.5em||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Target account definition<\/a> is the beginning of every account-based program. It consists of several steps, such as creating an Ideal Customer Profile and buyer personas.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”bg__visual” _builder_version=”4.20.2″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_width=”400px” background_position=”center_left” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#1d1d1b” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Luckily, the availability of different technologies has made the processes involved in account selection significantly easier. Gathering and analyzing data, account selection itself and even analytics can be automated to a certain degree with the right technology.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”account-selection” module_class=”bg__visual” _builder_version=”4.20.2″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_width=”400px” background_position=”center_left” custom_padding=”0px||||false|false” da_popup_slug=”account-selection” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”row–home-articles” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

01<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”PP Object Sans – Regular||||||||” header_3_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Data<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#676767″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Before you\u2019re able to determine your list of target accounts, you need data. Collecting data, saving it in a database, creating an ICP based on that data\u2026 A lot needs to be done before you can turn your input into valuable output. A wide variety of tools have been developed to automate those processes and save your team time and effort.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

02<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”PP Object Sans – Regular||||||||” header_3_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Predictive account selection<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#676767″ text_line_height=”1.5em” global_colors_info=”{}”]In predictive account selection, a large amount of data is processed through machine learning. Target accounts are selected based on information gathered from historic performance and external sources. Similarities and differences between accounts are mapped to find the best fit for your company, which means it\u2019s no longer a matter of manually selecting potential customers.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

03<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”PP Object Sans – Regular||||||||” header_3_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Analytics<\/h3>\n

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Knowing you\u2019re on the right track means you\u2019re halfway to the finish line. Even during account selection, it\u2019s essential to evaluate whether you\u2019ve made the right decisions and to correct them where necessary. With the right tools, you\u2019re able to analyze the information gathered about your target accounts in depth throughout your program.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Want to get started with high-end tech for account selection?
\nWe\u2019ll take care of integrating the latest technology with the rest of your marketing tech stack so your ABM campaign is up and running in no time.<\/h4>\n

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AccountselectionTarget account definition is the beginning of every account-based program. It consists of several steps, such as creating an Ideal Customer Profile and buyer personas.Luckily, the availability of different technologies has made the processes involved in account selection significantly easier. Gathering and analyzing data, account selection itself and even analytics can be automated to a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":511,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-538","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTarget Account Selection - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Target account definition is the beginning of every account-based program. 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