{"id":544,"date":"2023-06-15T09:00:49","date_gmt":"2023-06-15T07:00:49","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=544"},"modified":"2024-06-05T10:31:32","modified_gmt":"2024-06-05T08:31:32","slug":"engagement","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-technology\/engagement\/","title":{"rendered":"Engagement"},"content":{"rendered":"

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Engagement<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Once you\u2019ve run through all the steps from planning your campaign to content creation, it\u2019s time to start engaging with the accounts on your list. There\u2019s a wide variety of tools available to support your marketing efforts.<\/p>\n

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Social<\/h3>\n

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We don\u2019t have to go into detail about the vast collection of social media channels. Depending on your target accounts, you’ll share content on only one of them or a combination of several. Though LinkedIn is the most used for ABM, the options are endless.<\/p>\n

Eg. LinkedIn, Facebook, Instagram, etc.<\/p>\n

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Content<\/h3>\n

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When you want to reach your audience via multiple channels, uploading content manually takes a while. It\u2019s only one of the reasons why separate tools were developed to share content on different platforms via one centralized workflow.<\/p>\n

Eg. Kontentino, Meltwater, Storychief, etc.<\/p>\n

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Advertising<\/h3>\n

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Don\u2019t want to limit your campaign to social media or Google ads? Through specialized native advertising networks, you\u2019ll be able to show your ads on more websites.<\/p>\n

Eg. Outbrain, etc.<\/p>\n

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Personalization<\/h3>\n

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Personalization is a crucial aspect of ABM. To speed up the process, more and more organizations are using content experience platforms. They are a big help in transforming the content you have into personalized assets for different profiles.<\/p>\n

Eg. Uberflip, etc.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”e-mail” _builder_version=”4.20.2″ _module_preset=”default” da_popup_slug=”e-mail” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||false|true” custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/ENGAGEMENT-Email.png” title_text=”ENGAGEMENT – Email” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Email<\/h3>\n

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Sending out personalized emails can boost your engagement rates significantly, but it is time-consuming to send every email in your flow to each account separately. That\u2019s where email marketing platforms come in.<\/p>\n

Eg. Mailchimp, etc.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Can\u2019t decide between Meltwater or Kontentino? Do you want to automate the emails you\u2019re sending out? Thanks to our years of experience, you can count on us to help you make the right decisions.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/” button_text=”Contact us” button_alignment=”center” module_class=”btn–secondary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

EngagementOnce you\u2019ve run through all the steps from planning your campaign to content creation, it\u2019s time to start engaging with the accounts on your list. There\u2019s a wide variety of tools available to support your marketing efforts.SocialWe don\u2019t have to go into detail about the vast collection of social media channels. 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