{"id":554,"date":"2023-06-15T09:25:52","date_gmt":"2023-06-15T07:25:52","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=554"},"modified":"2025-12-04T08:23:00","modified_gmt":"2025-12-04T07:23:00","slug":"measurement-tracking","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-technology\/measurement-tracking\/","title":{"rendered":"Measurement & Tracking"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”10vh||10vh||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”]<\/p>\n

Measurement
& tracking<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” link_font=”||||on||||” link_text_color=”#FFFFFF” custom_margin=”||1.5em||false|false” global_colors_info=”{}”]Tracking the right metrics<\/a> is key to determine your campaign\u2019s success. You\u2019ll be able to redirect when needed or check you\u2019re on the right track while executing your program. Modern technology enables you to perform the necessary tests, from predicting possible results to optimizing your campaign while it\u2019s running and reporting after it\u2019s been completed.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The most important measurement technology can be divided into three categories:<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”testing” module_class=”bg__visual” _builder_version=”4.20.2″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_width=”400px” background_position=”center_left” custom_padding=”0px||||false|false” da_popup_slug=”testing” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”row–home-articles” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

01<\/p>\n

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Testing and optimization<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#676767″ text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” sticky_enabled=”0″ text_text_color__hover=”#FFFFFF”]<\/p>\n

Once you\u2019ve created an ABM strategy, you\u2019ll want to run tests to make sure your vision works well in reality. Different platforms offer capabilities to experiment with your campaign. The results indicate when it might be smart to optimize content or other parts of your program.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

02<\/p>\n

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Business intelligence<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#676767″ text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” text_text_color__hover_enabled=”on|hover” sticky_enabled=”0″ text_text_color__hover=”#FFFFFF”]<\/p>\n

Put simply, business intelligence is the combination of business analytics, data gathering and visualization, your data infrastructure and a set of best practices. That cluster of resources is the base for your organization to make data-driven decisions. It comes as no surprise then that it is of great value in Account-Based Marketing campaigns. Getting all that information together might seem daunting, but with the right platform, you\u2019re already halfway there.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.1″ _module_preset=”default” link_option_url=”#” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_text module_class=”fs-38 article–counter” _builder_version=”4.19.1″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#dddddd” global_colors_info=”{}”]<\/p>\n

03<\/p>\n

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Attribution and reporting<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#676767″ text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ content__hover_enabled=”off|hover” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#FFFFFF”]<\/p>\n

Through ABM attribution, you evaluate how effective your campaign is based on prospects turning into buying customers. Specific attribution tools were developed over time to determine the revenue generated based on customer conversion rates.<\/p>\n

ABM attribution tools have the ability to pinpoint which aspects of your campaign were most effective. By turning those insights into a report at the end of your campaign (or its different phases), you get valuable insights to take with you for future programs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Start off on the right foot and finish with a bang! We\u2019ll share our views on different measurement and reporting tools so you find your perfect match. That way, you\u2019ll get the most from your campaigns. Ready to start growing?<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNTYifX0=@” button_text=”Contact us” button_alignment=”center” module_class=”btn–secondary” _builder_version=”4.23.3″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Measurement& trackingTracking the right metrics is key to determine your campaign\u2019s success. You\u2019ll be able to redirect when needed or check you\u2019re on the right track while executing your program. Modern technology enables you to perform the necessary tests, from predicting possible results to optimizing your campaign while it\u2019s running and reporting after it\u2019s been […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":511,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-554","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMeasurement & Tracking - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Tracking the right metrics is key to determine your campaign\u2019s success. 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