{"id":579,"date":"2023-06-15T10:44:35","date_gmt":"2023-06-15T08:44:35","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=579"},"modified":"2024-06-04T16:23:00","modified_gmt":"2024-06-04T14:23:00","slug":"strategy-development-account-based-marketing","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-services\/strategy-development-account-based-marketing\/","title":{"rendered":"Services – Strategy development"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”10vh||11em||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Strategy development<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Successful Account-Based Marketing starts with strategy and organizational alignment<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” z_index=”9″ custom_margin=”-11em||||false|false” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4em|5em|4em|5em|true|true” custom_padding_tablet=”2em|2em|2em|2em|true|true” custom_padding_phone=”2em|2em|2em|2em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fs-28″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_4_font=”Gilroy – Bold||||||||” header_4_font_size=”35px” global_colors_info=”{}”]Developing a successful strategy looks different for Account-Based Marketing compared to traditional lead generation. The main difference? The client engagement process is no longer passed on from Marketing to Sales when leads have been created. Instead, successful account engagement in Account-Based Marketing requires your C-level, Marketing and Sales teams to work together proactively and continuously.[\/et_pb_text][et_pb_text module_class=”fs-28″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_4_font=”Gilroy – Bold||||||||” header_4_font_size=”35px” header_4_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Measurable goals and objectives guide your ABM program. Creating an ABM strategy that will help you reach those goals typically consists of four main steps.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Section” module_class=”section–visual-twirls” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”6em||6em||false|false” custom_padding_tablet=”0em||0em||false|false” custom_padding_phone=”0em||0em||false|false” hover_enabled=”0″ da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_css_before_last_edited=”off|desktop” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 5em !important;” custom_css_main_element_phone=”margin-bottom: 5em !important;”][et_pb_code disabled_on=”off|off|on” _builder_version=”4.20.2″ _module_preset=”default” max_width=”80%” module_alignment=”center” global_colors_info=”{}”]\"Twirly[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text module_class=”fs-34″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#92487b” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

The Growly team will guide you through the strategy development process from start to finish, to ensure you get the most out of your campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”1.5em||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ use_custom_gutter=”on” gutter_width=”1″][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;” custom_css_main_element_tablet=”margin-bottom: 0 !important;”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 2.5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”||0.5em||false|false” link_option_url=”#oa” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;||” border_width_bottom=”1px” border_color_bottom=”#000000″ inline_fonts=”PP Object Sans – Regular” global_colors_info=”{}”]<\/p>\n

Organizational alignment<\/h4>\n

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Account-based buyer journey<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-20″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”1em||0.5em||false|false” link_option_url=”#as” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;||” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n

Account scoring<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”1em||0.5em||false|false” link_option_url=”#abmp” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n

ABM playbook<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” module_id=”oa” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” da_popup_slug=”oa” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/STRATEGY-DEV-organizational-alignment.png” title_text=”STRATEGY DEV – organizational alignment” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Organizational alignment<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Teamwork makes the dream work. That\u2019s no different in Account-Based Marketing. Sales and Marketing need to be aligned with each other to build a sophisticated strategy. Establishing goals and objectives is fundamental for both teams to collaborate efficiently.<\/p>\n

Once teams have been aligned, you\u2019ll need to ensure that everyone works together effectively. To do so, they need to agree on program goals and clarify roles during program execution. Only then will you be able to define your ABM strategy.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abbj” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abbj” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account-based buyer journey<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]The marketplace is changing. B2B buyers have become comfortable with being in control and guiding their own journeys. As a result, marketing teams everywhere need to develop new strategies to match changing attitudes.<\/p>\n

In Account Based Marketing, the traditional buyer journey is upgraded to an account-based customer journey based on the ICP<\/a>. Marketing instead of Sales teams have become responsible for buyer engagement and digital sales. Through solid metrics tracking the journey is continuously improved.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/STRATEGY-DEV-Account-based-buyer-journey_1.png” title_text=”STRATEGY DEV – Account-based buyer journey_1″ align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Ready to get started?<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]Count on Growly to help you create a buyer journey per defined persona. To get started, our team will fill out the buyer journey canvas with the available information. We\u2019ll then set up a meeting where you get the opportunity to provide missing input or even participate in interviews to share valuable insights.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”as” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”as” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/TARGET-ACCOUNT-DEFENITION-Account-scoring.png” title_text=”TARGET ACCOUNT DEFENITION – Account scoring” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account scoring<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

How do you determine which asset or message to show to which account? What is the current position of an account within the funnel? Without information like this, the original ABM strategy goes out the window.<\/p>\n

That\u2019s where account scoring comes in. Through account scoring, you\u2019re able to assign value to customer interactions and rank the level of engagement. It is a process where potential customers within the target audience are ranked from most to least valuable. The value allotted to each account depends on several factors, including how much they resemble your ICP. It is a continuous process where you continually evaluate whether the assigned values are still accurate.<\/p>\n

Account scoring is designed to aggregate all engagement info to see how target accounts evolve through the funnel. Growly helps you ask the right questions and review the outcome.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abmp” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abmp” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

ABM playbook<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

You\u2019ve decided what needs to happen to reel in those big fish. But how do you put your strategy into practice? An ABM playbook is the ideal tool to guide you along. It defines the plays, processes, people, metrics, technology and coordination of resources to launch and scale a successful ABM program. It is the operating manual for your campaign.<\/p>\n

Putting together an ABM playbook at the start of your program is a fail-safe way to ensure you have something to guide you through the whole process.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/TARGET-ACCOUNT-DEFENITION-Playbook.png” title_text=”TARGET ACCOUNT DEFENITION – Playbook” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Ready to get started?<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]When you decide to start putting together your own ABM playbook, Growly will provide a template that is easy to fill out. Could you use some help along the way? Our team will gladly guide you through the elements of the ideal ABM playbook.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Ready to build your ABM strategy?
\nContact the Growly team to help you get on the road.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/” button_text=”Contact us” button_alignment=”center” module_class=”btn–secondary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategy developmentSuccessful Account-Based Marketing starts with strategy and organizational alignmentDeveloping a successful strategy looks different for Account-Based Marketing compared to traditional lead generation. The main difference? The client engagement process is no longer passed on from Marketing to Sales when leads have been created. 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