{"id":583,"date":"2023-06-15T10:56:58","date_gmt":"2023-06-15T08:56:58","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=583"},"modified":"2024-06-05T10:05:03","modified_gmt":"2024-06-05T08:05:03","slug":"abm-data-gathering-database","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-services\/abm-data-gathering-database\/","title":{"rendered":"Data Gathering"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”10vh||11em||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Data
\ngathering<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Successful marketing starts with the right data<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n\"Outline[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text module_class=”fs-34″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#92487b” global_colors_info=”{}”]Growly helps you fill out your database. We\u2019ve created a structured template to connect and merge all data. Through meetings or even interviews, you\u2019ll get the opportunity to provide additional input to complete missing data.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_2_font=”Gilroy – Regular||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”1.2em” header_4_font=”Gilroy – Regular||||||||” header_4_font_size=”40px” header_4_line_height=”1.2em” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Data shapes your ABM program in different ways. How do you turn data into an effective tool? Take a look at four of the most important methods.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ module_id=”DB-cleansing” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” make_equal=”on” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Database management
\n<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]Set up a solid basis for your database first. You can fill in data gaps by acquiring or appending records. Do so until all of the target accounts and most of the buyer personas are represented in the database. New data from prospects, extra target accounts or even buyer personas can be added to grow the database. A useful tool for database management is data automation<\/a> technology.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Data cleansing<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.24.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Keeping your database \u2013 and your target account lists<\/a> \u2013 up to date is vital: business and personal information changes quickly. By detecting and correcting outdated, inaccurate or corrupt information, you\u2019ll keep your database clean. This is mostly a combination of manual data management and enabling data automation suppliers to help scale this process over time.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ module_id=”in-market” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” make_equal=”on” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Using intent or
\nin-market data<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Any good ABM campaign uses intent and in-market data. They are the most powerful tool for identifying which target accounts are actively seeking services like yours online. It reveals when clients or prospects are in the market and interested in specific products or services. In other words, these data help you prioritize the right accounts.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Data analytics<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Once you\u2019ve gathered your data, you can start analyzing it. Examining data sets allows you to define trends and draw conclusions that are relevant to your ABM program. There is an array of specialized systems and software that can support your data analytics process. Want to know more? The Growly team will gladly share their insights with you.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

GDPR<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

When gathering your data, it\u2019s essential that all available data is GDPR-proof. That\u2019s why you\u2019ll have to sign an agreement around GDPR-proofness of data. To enforce data protection, both your team and ours will sign a Non-Disclosure Agreement.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Start collecting the right data and build your database.
\nContact the Growly team to help you get on the road.<\/h4>\n

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Data gatheringSuccessful marketing starts with the right dataAccount-Based Marketing is impossible without a database that contains information about all target accounts and contacts that match your buyer personas. To build your database, start by analyzing the current in-house data available and determining how well each persona is covered.Growly helps you fill out your database. We\u2019ve […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":558,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-583","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nABM Data gathering - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"ABM is impossible without a database that contains information about all target accounts and contacts that match your buyer personas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growly-abm.com\/en\/account-based-marketing-services\/abm-data-gathering-database\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABM Data gathering - 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