{"id":587,"date":"2023-06-15T11:10:16","date_gmt":"2023-06-15T09:10:16","guid":{"rendered":"https:\/\/growly-abm.com\/?page_id=587"},"modified":"2024-02-01T15:12:34","modified_gmt":"2024-02-01T14:12:34","slug":"content-creation-distribution","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/en\/account-based-marketing-services\/content-creation-distribution\/","title":{"rendered":"Content Creation & Distribution"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”115deg” background_color_gradient_stops=”#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png” background_position=”bottom_center” custom_padding=”10vh||11em||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”5em||5em||true|false” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Content creation
& distribution<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-30″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Time to set the plan in motion<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/g><\/g><\/defs><\/clipPath><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” z_index=”9″ custom_margin=”-11em||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4em|5em|4em|5em|true|true” custom_padding_tablet=”2em|2em|2em|2em|true|true” custom_padding_phone=”2em|2em|2em|2em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” global_colors_info=”{}”]<\/p>\n

Any Account-Based Marketing campaign is highly personalized, based on the different target accounts and\/or stakeholders.<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-28″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” header_4_font_size=”35px” global_colors_info=”{}”]To effectively personalize your program, content and offers are adapted to the buyer personas<\/a> created in an earlier stage. All this content is packed in different formats and optimized for different channels to maximize relevance and drive conversion. Combined with account-based advertising, your ABM program is ready to be executed.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”section–visual-implosion” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_css_before_last_edited=”off|tablet” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 5em !important;” custom_css_main_element_phone=”margin-bottom: 5em !important;”][et_pb_text module_class=”fs-34″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#92487b” text_line_height=”1.5em” global_colors_info=”{}”]Growly will guide you through defining and mapping the right content and interaction types. Once you\u2019ve given the green light to start writing, our expert team of copywriters will effortlessly translate your wishes and ideas into tangible assets, sure to get your message across.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code disabled_on=”off|off|on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”] <\/clipPath> <\/defs> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”personalised-content” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px||false|false” da_popup_slug=”personalised-content” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/CONTENT-CREATION-Personalized-content.png” title_text=”CONTENT CREATION – Personalized content” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Personalized content and offers<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]Your content and offers are designed to drive engagement within specific accounts. Start by creating the core suite of content and assets needed to launch your ABM program. The amount of customization and personalization is based on the tiered approach<\/a>, ensuring the right resources are directed at the right accounts.<\/p>\n

The first step of creating engaging content: we\u2019ll audit the available content pieces on your end for reuse or recycling. Then, we\u2019ll help you decide on content types, topics and distribution, before determining which content needs to be personalized and to what degree.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”distribution-channels” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”distribution-channels” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Distribution channels<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ global_colors_info=”{}”]Getting the most out of ABM requires integrated campaigns that are synchronized across multiple sales and marketing channels.<\/p>\n

Once you\u2019ve got a clear understanding of the types of marketing initiatives to use for each account, you\u2019ll choose the channels most appropriate to deliver content on. The right balance of paid and owned channels is determined based on budget, available tools, timelines, and goals. <\/p>\n

Growly\u2019s multi-channel approach is part of all our campaign roll-outs. We\u2019ll help you decide which channels are most appropriate to reach your target accounts. By delivering content and offers to buyers when and where they are most likely to engage, we\u2019ll make your marketing efforts more effective.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/CONTENT-CREATION-Distribution-channel.png” title_text=”CONTENT CREATION – Distribution channel” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”account-based-advertising” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”account-based-advertising” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/CONTENT-CREATION-Account-based-advertising.png” title_text=”CONTENT CREATION – Account based advertising” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account-based advertising<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]In Account-Based Marketing, content is programmatically directed to target accounts at scale through advertising networks and social media channels. Highly personalized ads reach the right individuals from the target accounts based on various marketing attributes, including engagement, intent and CRM<\/a> data.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abm-program-execution” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abm-program-execution” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

ABM program execution<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Once everything is ready for the ABM program to be executed, it\u2019s time to put your playbook<\/a> into action. Your ABM strategy goes from conception and planning to full-scale deployment and execution. All content and campaigns designed for specific target accounts and personas are ready to go live.<\/p>\n

Growly is there every step of the way throughout the execution of your program. From copywriting to marketing automation and measuring results<\/a>, we\u2019ll make sure everything goes right.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/CONTENT-CREATION-ABM-Program-execution.png” title_text=”CONTENT CREATION – ABM Program execution” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

GDPR<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

A signed GDPR agreement between both parties is essential before campaign execution.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Ready to turn your strategy into reality?
\nContact the Growly team to help you get on the road.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/” button_text=”Contact us” button_alignment=”center” module_class=”btn–secondary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Content creation& distributionTime to set the plan in motionAny Account-Based Marketing campaign is highly personalized, based on the different target accounts and\/or stakeholders.To effectively personalize your program, content and offers are adapted to the buyer personas created in an earlier stage. All this content is packed in different formats and optimized for different channels to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":558,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-587","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nContent Creation for ABM - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Account-Based Marketing campaigns are highly personalized, based on the different target accounts and\/or stakeholders. 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