{"id":1403,"date":"2023-06-14T15:08:45","date_gmt":"2023-06-14T13:08:45","guid":{"rendered":"https:\/\/growly-abm.com\/account-based-marketing-abm\/"},"modified":"2026-08-14T08:08:21","modified_gmt":"2026-08-14T06:08:21","slug":"account-based-marketing-abm","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/account-based-marketing-abm\/","title":{"rendered":"Account-Based Marketing (ABM)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” background_image=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Mask-Group-10.png” background_position=”bottom_center” overflow-x=”hidden” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;||flex-direction: column !important;” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”10em||12em||false|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_font=”Gilroy – Light||||||||” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Account-Based Marketing (ABM)<\/h1>\n

[\/et_pb_text][et_pb_text module_class=”fs-28″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”PP Object Sans – Regular||||||||” text_text_color=”#FFFFFF” custom_margin=”||1.5em||false|false” global_colors_info=”{}”]Voor bedrijven die hun doelen willen bereiken en duurzaam willen groeien[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||12em||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” z_index=”9″ custom_margin=”-15em||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0em|5em|0em|5em|false|true” custom_padding_tablet=”2em|2em|2em|2em|true|true” custom_padding_phone=”2em|2em|2em|2em|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text module_class=”fs-28″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Account-Based Marketing (ABM) is een go\u2011to\u2011marketstrategie waarbij sales en marketing nauw samenwerken. Het doel: gepersonaliseerde, gerichte marketingcampagnes ontwikkelen voor een geselecteerde set accounts. Door te focussen op de accounts die er het meest toe doen, vergroot je de kans dat prospects converteren naar sales. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/ABM-e1686751345856.png” title_text=”ABM” _builder_version=”4.20.2″ _module_preset=”default” max_width=”665px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||108px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

ABM is geen plug-and-play-oplossing. Het is een strategie met een framework dat tijd vraagt om te leren en te begrijpen. Een goed uitgevoerde ABM-campagne stimuleert duurzame B2B demand generation en helpt het je organisatie op termijn te groeien. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;”][et_pb_text module_class=”fs-38″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||2%||false|false” global_colors_info=”{}”]Account-Based Marketing draait om resultaten. Daarom is onze ABM-methodologie volledig gericht op maximaal rendement op je investering. Onze jarenlange ervaring, zowel aan klant- als bureaukant, vormt de basis van onze demand-generation expertise.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” module_id=”whitepaper-content” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;”][et_pb_text module_class=”fs-21″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Gilroy – Medium|||on|||||” text_text_color=”#b8b8b8″ custom_margin=”||1.5em||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Whitepaper<\/p>\n

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Hoe je met ABM relevanter binnenkomt bij de juiste bedrijven<\/h2>\n

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Voor sales- en marketingteams die meer willen halen uit hun prospectie. Ontdek waarom klassieke prospectie vastloopt en hoe een accountgerichte aanpak sterkere gesprekken oplevert. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2026\/07\/P0011113_Handlangers_2026-06_Active-campaign_Whitepaper-marketing-managers-Growly-Mockup-scaled.png” title_text=”P0011113_Handlangers_2026-06_Active campaign_Whitepaper marketing managers-Growly-Mockup” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”#download-whitepaper” button_text=”Download whitepaper” module_class=”btn–primary” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”2em||||false|false” custom_margin_tablet=”2em||||false|false” custom_margin_phone=”2em||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #download-whitepaper” module_id=”download-whitepaper” module_class=”popup” _builder_version=”4.27.4″ _module_preset=”default” max_width=”60vw” module_alignment=”center” da_is_popup=”on” da_popup_slug=”download-whitepaper” da_disable_devices=”off|off|off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”1841″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_2_font=”Gilroy – Regular||||||||” header_2_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Klaar om een campagne op te zetten die je verwachtingen overtreft? <\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.3″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” link_option_url=”https:\/\/growly-abm.com\/nl\/diensten\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.3″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Diensten<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]Onze diensten zijn afgestemd op jouw behoeften. Wil je dat we je ABM\u2011campagne van a tot z plannen en uitvoeren, of alleen bepaalde onderdelen overnemen? In beide gevallen helpen we je de resultaten te behalen die je zoekt.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.3″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” link_option_url=”https:\/\/growly-abm.com\/nl\/technologie\/” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Technologie<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Explore our insights into the available technology to make your ABM program run smoothly. From your core infrastructure to tools for measurement and tracking, we\u2019ve got you covered. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”bg__visual” _builder_version=”4.20.2″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_width=”400px” background_position=”center_left” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;”][et_pb_text module_class=”fs-21″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium|||on|||||” text_text_color=”#b8b8b8″ custom_margin=”||1.5em||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Account-based marketing<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#f14240″ header_2_text_color=”#92487b” global_colors_info=”{}”]<\/p>\n

Bereik de juiste mensen, op het juiste moment<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-32″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Light||||||||” text_line_height=”1.5em” global_colors_info=”{}”]Wat maakt Account\u2011Based Marketing zo krachtig? Met ABM target je de bedrijven die je aan je klantenlijst wilt toevoegen. Concreet bereik je de mensen binnen die bedrijven die je moet overtuigen. In de meeste B2B\u2011organisaties draait het niet om \u00e9\u00e9n lead, maar om volledige buying teams, waarvan elk lid andere pains en behoeften heeft. Daarom is elke ABM\u2011strategie per definitie uniek. <\/p>\n

Met ABM target je vooraf bepaalde accounts met als doel relaties te verdiepen. Hoe? Met gepersonaliseerde content voor de juiste mensen, op het juiste moment. De personalisatie varieert van personagebaseerde content voor vergelijkbare accounts tot \u00e9\u00e9n-op-\u00e9\u00e9n maatwerk.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Why-ABM.png” title_text=”Waarom ABM” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fs-38″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#000000″ custom_margin=”||2%||false|false” locked=”off” global_colors_info=”{}”]Growly helps your B2B organization target prospects with a tailored ABM campaign. Want to learn more? [\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”2em||||false|false” custom_margin_tablet=”2em||||false|false” custom_margin_phone=”2em||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Section” module_class=”section–visual-rof” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f8faf4″ custom_margin=”5em||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”15em||||false|false” custom_css_main_element=”margin-top: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” header_font=”|700|||||||” header_2_font=”||||||||” header_2_text_color=”#92487b” global_colors_info=”{}”]<\/p>\n

ABM versus \u2018standaard\u2019 demand generation<\/h2>\n

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\u2018Wat is er mis met traditionele demand generation?\u2019, vraag je je misschien af. Niets. Account\u2011Based Marketing en meer standaard marketingprogramma\u2019s dienen simpelweg andere doelen en verschillen daardoor ook op andere vlakken. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” custom_padding_tablet=”||2em||false|false” custom_padding_phone=”||2em||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em|||false|false” custom_padding_tablet=”|0em|4em||false|false” custom_padding_phone=”|0em|4em||false|false” custom_padding_last_edited=”on|tablet” border_color_right=”#7f7f7f” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” global_colors_info=”{}”]<\/p>\n

01<\/p>\n

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Focus op accounts
\nvs. focus op leads<\/h3>\n

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Een ABM\u2011campagne vertrekt vanuit een accountgerichte benadering en richt zich op specifieke accounts. Demand generation daarentegen focust meer op leads, waarbij prospects worden omgezet in gekwalificeerde saleskansen. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em||4em|false|true” custom_padding_tablet=”|0em|4em|0em|false|true” custom_padding_phone=”|0em|4em|0em|false|true” custom_padding_last_edited=”on|tablet” border_width_right=”1px” border_color_right=”#7f7f7f” border_width_left=”1px” border_color_left=”#7f7f7f” border_width_right_tablet=”0px” border_width_right_phone=”0px” border_width_right_last_edited=”on|tablet” border_width_left_tablet=”0px” border_width_left_phone=”0px” border_width_left_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” global_colors_info=”{}”]<\/p>\n

02<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Regular||||||||” custom_margin=”||2em||false|false” global_colors_info=”{}”]<\/p>\n

Marketing
\nen sales<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-18″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#6a6a6a” text_line_height=”1.5em” global_colors_info=”{}”]Bij die verschuiving van lead\u2011 naar accountfocus hoort ook een andere samenwerking tussen marketing en sales. In ABM bundelen ze hun krachten, niet alleen om van een account een lead te maken, maar ook om die vervolgens te converteren. In demand generation draagt marketing leads over aan sales zodra de interesse is gewekt. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|||4em|false|false” custom_padding_tablet=”|||0em|false|false” custom_padding_phone=”|||0em|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” global_colors_info=”{}”]<\/p>\n

03<\/p>\n

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Outbound
\nvs. inbound<\/h3>\n

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Demand generation is vooral inbound, met content die een brede groep prospects aantrekt. In Account\u2011Based Marketing wacht je niet tot targetaccounts in je lead\u2011nurturingsysteem opduiken: je benadert ze actief als onderdeel van een outboundstrategie, gecombineerd met een uitgebreid pakket aan inboundtactieken. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” custom_padding_tablet=”2em||||false|false” custom_padding_phone=”2em||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em|||false|false” custom_padding_tablet=”|0em|4em||false|false” custom_padding_phone=”|0em|4em||false|false” custom_padding_last_edited=”on|tablet” border_color_right=”#7f7f7f” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” global_colors_info=”{}”]<\/p>\n

04<\/p>\n

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Pipeline\u2011 ondersteuning<\/h3>\n

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Bij demand generation vult marketing een aanzienlijk deel van de pipeline. In ABM be\u00efnvloedt marketing de pipeline, maar draagt het er rechtstreeks maar een klein deel aan bij. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”|4em||4em|false|true” custom_padding_tablet=”|0em||0em|false|true” custom_padding_phone=”|0em||0em|false|true” custom_padding_last_edited=”on|tablet” border_color_right=”#7f7f7f” border_width_left=”1px” border_color_left=”#7f7f7f” border_width_left_tablet=”0px” border_width_left_phone=”0px” border_width_left_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”fs-45″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#b8b8b8″ custom_margin=”||0.3em||false|false” global_colors_info=”{}”]<\/p>\n

05<\/p>\n

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Meten<\/h3>\n

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Resultaten van ABM\u2011campagnes meet je anders dan die van een traditioneel demand\u2011generationprogramma. In een account\u2011based context geven metrics inzicht in de voortgang op je targetaccountlijst doorheen de customer lifecycle. In demand generation zijn typische KPI\u2019s \u2018marketing qualified leads\u2019 en \u2018sales qualified leads\u2019. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”types” _builder_version=”4.22.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_popup_slug=”types” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_2_font=”Gilroy – Regular||||||||” header_2_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Soorten ABM<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#92487b” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

1-to-1 ABM<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]Een beperkte groep accounts krijgt gepersonaliseerde content en messaging. Elk account wordt benaderd als een \u2018market of one\u2019. Gepersonaliseerde online ervaringen en gerichte promoties of aanbiedingen stimuleren engagement.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#92487b” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

One-to-few
ABM<\/h3>\n

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Clusters van accounts met vergelijkbare issues, behoeften en kenmerken worden getarget. Content wordt licht aangepast en \u00e9\u00e9n\u2011op\u2011\u00e9\u00e9n\u2011marketing wordt opgeschaald om een kleine groep relevante accounts te bereiken. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3.5em|3em|3.5em|3em|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_align=”center” header_3_text_color=”#92487b” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

One-to-many
ABM<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]Je schaalt je marketingcampagne op basis van op vooraf bepaalde accounts. Zij ontvangen in zekere mate gepersonaliseerde content, toegepast op meerdere accounts. De campagne kan worden geautomatiseerd en verfijnd op basis van analytics.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Klaar om meer uit je marketing te halen? Laten we de strategie uitstippelen. <\/h4>\n

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Account-Based Marketing (ABM)Voor bedrijven die hun doelen willen bereiken en duurzaam willen groeienAccount-Based Marketing (ABM) is een go\u2011to\u2011marketstrategie waarbij sales en marketing nauw samenwerken. Het doel: gepersonaliseerde, gerichte marketingcampagnes ontwikkelen voor een geselecteerde set accounts. Door te focussen op de accounts die er het meest toe doen, vergroot je de kans dat prospects converteren naar […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1403","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAccount-Based Marketing (ABM) - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Wil je meer rendement halen uit je marketinginspanningen met Account-Based Marketing? 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