{"id":1429,"date":"2023-06-15T09:15:17","date_gmt":"2023-06-15T07:15:17","guid":{"rendered":"https:\/\/growly-abm.com\/sales-enablement\/"},"modified":"2025-10-17T14:07:14","modified_gmt":"2025-10-17T12:07:14","slug":"sales-enablement","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/technologie\/sales-enablement\/","title":{"rendered":"Sales Enablement"},"content":{"rendered":"

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Sales
\nenablement<\/h1>\n

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In Account-Based Marketing worden leads niet meer simpelweg overgedragen van marketing naar sales zodra ze binnen zijn. In plaats daarvan werken beide teams continu samen tijdens het hele programma om echte verkoopkansen te cre\u00ebren. <\/p>\n

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Dankzij sales enablement beschikken je teams over de juiste informatie, content en tools om prospects te converteren. Denk aan interne insights en best practices, maar ook aan content die is toegespitst op je targetaccounts. <\/p>\n

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Sales enablement bestaat uit twee belangrijke elementen:<\/h2>\n

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Sales intelligence<\/strong> is een cluster van marketingtechnologie waarmee marketing en sales relevante prospectdata kunnen raadplegen, analyseren en gebruiken.<\/p>\n

Deze tools speuren continu publieke websites af naar data, die vervolgens wordt gematcht met profielen in je database. Zo krijgt je team precies de informatie die het nodig heeft. <\/p>\n

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Account insights<\/strong> zijn onmisbaar voor elke ABM-campagne. Om content en targeting te personaliseren per profiel, wil je de accounts op je lijst door en door kennen. <\/span><\/div>\n
<\/span><\/div>\n
Door data uit meerdere bronnen te combineren, stem je je propositie beter af op hun concrete businessuitdagingen.<\/span><\/div>\n

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Je marketing- en salesteams voorzien van alles wat ze nodig hebben?
Wij integreren je sales\u2011intelligence\u2011tools met de rest van je
marketingtechstack voor optimale sales enablement.<\/h4>\n

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Sales enablementIn Account-Based Marketing worden leads niet meer simpelweg overgedragen van marketing naar sales zodra ze binnen zijn. In plaats daarvan werken beide teams continu samen tijdens het hele programma om echte verkoopkansen te cre\u00ebren. Dankzij sales enablement beschikken je teams over de juiste informatie, content en tools om prospects te converteren. Denk aan interne […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1487,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1429","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSales Enablement - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"In Account-Based Marketing worden leads niet meer simpelweg overgedragen van marketing naar sales zodra ze binnen zijn. 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