{"id":1452,"date":"2023-06-15T10:44:35","date_gmt":"2023-06-15T08:44:35","guid":{"rendered":"https:\/\/growly-abm.com\/diensten\/services-strategieontwikkeling\/"},"modified":"2025-11-19T10:24:04","modified_gmt":"2025-11-19T09:24:04","slug":"services-strategieontwikkeling","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/diensten\/services-strategieontwikkeling\/","title":{"rendered":"Services – Strategieontwikkeling"},"content":{"rendered":"

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Strategie-ontwikkeling<\/h1>\n

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Succesvolle Account-Based Marketing begint met strategie en organisatorische afstemming<\/p>\n

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Een succesvolle strategie ontwikkelen ziet er in Account-Based Marketing anders uit dan bij traditionele leadgeneratie. Het grote verschil? Klantbetrokkenheid wordt niet doorgegeven van marketing naar sales zodra er leads zijn. In plaats daarvan werken C-level, marketing en sales proactief en voortdurend samen.[\/et_pb_text][et_pb_text module_class=”fs-28″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_4_font=”Gilroy – Bold||||||||” header_4_font_size=”35px” header_4_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Meetbare doelen sturen je ABM\u2011programma. Een ABM\u2011strategie die resultaten oplevert, doorloopt doorgaans vier cruciale stappen. <\/h4>\n

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Het Growly\u2011team begeleidt je van begin tot eind door het strategieproces, zodat je het maximale uit je campagne haalt.<\/p>\n

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Organisatorische afstemming<\/h4>\n

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Account-based buyer journey<\/h4>\n

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Account scoring<\/h4>\n

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ABM-playbook<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” module_id=”oa” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” da_popup_slug=”oa” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/STRATEGY-DEV-organizational-alignment.png” title_text=”STRATEGY DEV – Organisatorische afstemming” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Organisatorische afstemming<\/h2>\n

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Teamwork makes the dream work. Dat is in Account-Based Marketing niet anders. Marketing en sales moeten op \u00e9\u00e9n lijn zitten om een doordachte strategie te ontwikkelen. Duidelijke doelen zijn de basis voor effici\u00ebnte samenwerking. <\/p>\n

Zodra teams op elkaar zijn afgestemd, moeten ze ook effectief samenwerken. Spreek daarom programmadoelen af en maak rollen tijdens de uitvoering glashelder. Pas dan kun je je ABM-strategie bepalen. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abbj” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abbj” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account-based buyer journey<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]De markt verandert. B2B\u2011kopers hebben graag de touwtjes in handen en sturen hun eigen traject. Daardoor moeten marketingteams nieuwe strategie\u00ebn ontwikkelen die aansluiten bij die houding. <\/p>\n

Binnen Account-Based Marketing vervang je de klassieke buyer journey door een account-based customer journey op ICP<\/a>-niveau. Marketing neemt buyer engagement en digitale sales over, en stuurt continu bij op basis van metrics.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/STRATEGY-DEV-Account-based-buyer-journey_1.png” title_text=”STRATEGY DEV – Account-based buyer journey_1″ align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Klaar om te starten?<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]Reken op Growly om per gedefinieerde persona een buyer journey uit te werken. We starten met het invullen van het buyer-journey-canvas op basis van beschikbare info. Daarna plannen we een sessie of interview waarin je ontbrekende input kunt aanleveren.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”as” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”as” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/TARGET-ACCOUNT-DEFENITION-Account-scoring.png” title_text=”TARGET ACCOUNT DEFINITION – Account scoring” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account scoring<\/h2>\n

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Hoe bepaal je welk asset of welke boodschap je aan welk account toont? Waar bevindt een account zich in de funnel? Zonder dit soort informatie verliest je oorspronkelijke ABM\u2011strategie haar kracht. <\/p>\n

Met account scoring ken je waarde toe aan klantinteracties en rangschik je het engagement\u00adniveau. Potenti\u00eble klanten binnen je doelgroep worden geordend van meest naar minst waardevol. De score per account hangt af van meerdere factoren, waaronder de mate waarin het op je ICP lijkt. Het is een doorlopend proces: je evalueert regelmatig of de toegekende waardes nog kloppen. <\/p>\n

Account scoring bundelt alle informatie omtrent engagement\u00ad, zodat je ziet hoe targetaccounts door de funnel bewegen. Growly helpt je de juiste vragen te stellen en de uitkomsten te beoordelen. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abmp” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abmp” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

ABM-playbook<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Je weet wat er moet gebeuren om de \u00e9chte kansen binnen te halen. Maar hoe breng je de strategie tot leven? Een ABM\u2011playbook is het ideale hulpmiddel. Het definieert de plays, processen, mensen, metrics, technologie en resource\u00adco\u00f6rdinatie om een succesvol ABM\u2011programma te lanceren en te schalen. Het is het handboek van je campagne. <\/p>\n

Door aan het begin van je programma een ABM\u2011playbook samen te stellen, heb je een houvast gedurende het hele traject.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/07\/TARGET-ACCOUNT-DEFENITION-Playbook.png” title_text=”TARGET ACCOUNT DEFINITION – Playbook” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding=”3em|5em|3em|5em|true|true” custom_padding_tablet=”|3em||3em|true|true” custom_padding_phone=”|1.5em||1.5em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” header_3_text_color=”#f14240″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Klaar om te starten?<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]Besluit je je eigen ABM-playbook te maken, dan krijg je van Growly een gebruiksvriendelijk sjabloon. Heb je begeleiding nodig, dan lopen we samen de essenti\u00eble onderdelen door.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Klaar om je ABM-strategie te bouwen?
\nNeem contact op met het Growly\u2011team. We helpen je op weg.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” button_alignment=”center” module_class=”btn–secondary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategie-ontwikkelingSuccesvolle Account-Based Marketing begint met strategie en organisatorische afstemming Een succesvolle strategie ontwikkelen ziet er in Account-Based Marketing anders uit dan bij traditionele leadgeneratie. Het grote verschil? Klantbetrokkenheid wordt niet doorgegeven van marketing naar sales zodra er leads zijn. In plaats daarvan werken C-level, marketing en sales proactief en voortdurend samen.Meetbare doelen sturen je ABM\u2011programma. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1452","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nABM strategy development - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Succesvolle Account-Based Marketing (ABM) begint bij strategie en organisatotische ontwikkeling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growly-abm.com\/nl\/diensten\/services-strategieontwikkeling\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABM strategy development - Growly ABM, account based marketing agency\" \/>\n<meta property=\"og:description\" content=\"Succesvolle Account-Based Marketing (ABM) begint bij strategie en organisatotische ontwikkeling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/growly-abm.com\/nl\/diensten\/services-strategieontwikkeling\/\" \/>\n<meta property=\"og:site_name\" content=\"Growly ABM, account based marketing agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T09:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/growly_logo_red@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"922\" \/>\n\t<meta property=\"og:image:height\" content=\"166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/growly-abm.com\\\/nl\\\/diensten\\\/services-strategieontwikkeling\\\/\",\"url\":\"https:\\\/\\\/growly-abm.com\\\/nl\\\/diensten\\\/services-strategieontwikkeling\\\/\",\"name\":\"ABM strategy development - 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