{"id":1479,"date":"2023-06-15T11:22:14","date_gmt":"2023-06-15T09:22:14","guid":{"rendered":"https:\/\/growly-abm.com\/diensten\/tech-stack-development\/"},"modified":"2025-12-04T08:25:07","modified_gmt":"2025-12-04T07:25:07","slug":"tech-stack-development","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/diensten\/tech-stack-development\/","title":{"rendered":"Tech Stack Development"},"content":{"rendered":"

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Tech-stack
development<\/h1>\n

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Tools die je helpen om je gewenste resultaten te bereiken<\/p>\n

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<\/path><\/g><\/path><\/path><\/g><\/path><\/g><\/path><\/path><\/g><\/path><\/path><\/circle><\/circle><\/circle><\/path><\/path><\/path><\/path><\/g><\/path><\/path><\/circle><\/circle><\/circle><\/path><\/path><\/path><\/path><\/path><\/circle><\/path><\/circle><\/path><\/circle><\/path><\/path><\/path><\/path><\/circle><\/path><\/path><\/path><\/g><\/path><\/path><\/g><\/path><\/g><\/circle><\/path><\/path><\/path><\/path><\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” z_index=”9″ custom_margin=”-11em||||false|false” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4em|5em|4em|5em|true|true” custom_padding_tablet=”2em|2em|2em|2em|true|true” custom_padding_phone=”2em|2em|2em|2em|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ link_text_color=”#ff4146″ header_4_font=”Gilroy – Bold||||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Er is een waaier aan tools beschikbaar om je ABM\u2011programma uit te voeren en de tactieken uit het framework<\/a> toe te passen. De juiste marketingtechstack is essentieel succesvolle ABM\u2011strategie\u00ebn en programma\u2019s te ontwikkelen en uit te voeren. <\/h4>\n

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Jij kiest hoe zwaar je inzet op marketingtech. Belangrijk is dat het fundament goed zit. Met tools van automation tot CRM heb je tal van opties. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”section–visual-terrain” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_css_before_last_edited=”off|desktop” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”margin-bottom: 3em !important;” custom_css_main_element_phone=”margin-bottom: 3em !important;”][et_pb_code disabled_on=”off|off|on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]\"Visual[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_text module_class=”fs-34″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Bold||||||||” text_text_color=”#92487b” global_colors_info=”{}”]<\/p>\n

Bij Growly delen we welke marketingtechnologie cruciaal is om je ABM\u2011campagnes te laten slagen. Hieronder vind je de vier tools die ons team het meeste inzet. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”1.5em||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 2.5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”||0.5em||false|false” link_option_url=”#data-automation” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;||” border_width_bottom=”1px” border_color_bottom=”#000000″ inline_fonts=”PP Object Sans – Regular” global_colors_info=”{}”]<\/p>\n

Data-automatisering<\/h4>\n

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Marketing automation<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-20″ _builder_version=”4.23.1″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”1em||0.5em||false|false” link_option_url=”#abm-management” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;||” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n

ABM management<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”#crm” _builder_version=”4.23.1″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”1em||0.5em||false|false” link_option_url=”#crm” custom_css_main_element=”display: flex;||justify-content: space-between;||align-items: center;||flex-wrap: wrap;” custom_css_after=”content: ‘%9224’;||font-family: etmodules;||font-size: 3rem;||line-height: 1rem;” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n

Customer Relationship Management<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-bottom: 0;” custom_css_main_element_tablet=”margin-bottom: 0 !important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”data-automation” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”data-automation” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/09\/TECH-STACK-Data.png” title_text=”TECH STACK – Data” align=”center” _builder_version=”4.22.2″ _module_preset=”default” max_width=”863px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Data automation<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.23.3″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]In de digitale economie kun je gemakkelijk verdrinken in data. Wat is \u00e9cht relevant? En hoe gebruik je die data effici\u00ebnt? Data automation is een integratieproces waarmee je je targetlijst automatisch opbouwt, aanvult en opschoont met software. Ook de data\u2011extractie verloopt automatisch. <\/p>\n

Je kunt data ook analyseren en visualiseren. Daardoor kun je je ABM\u2011programma gaandeweg veel makkelijker finetunen. Ondertussen focus jij op je corebusiness, terwijl de automation\u2011software het databasebeheer<\/a> afhandelt.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”marketing-automation” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”marketing-automation” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Marketing automation<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Marketing automation staat centraal in elke account\u2011based aanpak. Met workflows lever je automatisch content aan je targetaccounts over verschillende kanalen. De blauwdrukken zijn flexibel, zodat je ze kunt opzetten, aanpassen of stopzetten wanneer dat betere resultaten oplevert. <\/p>\n

Met automatisering verhoog je de effici\u00ebntie van je ABM\u2011campagne. Je optimaliseert omzetkansen en je team krijgt meer tijd voor wat ertoe doet. De kans op menselijke fouten daalt bovendien flink. Ons team van marketing automation experts automatiseert minimaal een deel van je campagne voor betere resultaten met minder moeite. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/09\/TECH-STACK-MA-.png” title_text=”TECH STACK – MA” align=”center” _builder_version=”4.22.2″ _module_preset=”default” max_width=”828px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abm-management” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”abm-management” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/09\/TECH-STACK-ABM.png” title_text=”TECH STACK – ABM” align=”center” _builder_version=”4.22.2″ _module_preset=”default” max_width=”832px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

ABM management<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Welke asset of boodschap toon je aan welk account, en in welke volgorde? Waar bevindt een account zich in de funnel? Zonder die informatie verliest je oorspronkelijke ABM\u2011strategie haar kracht. <\/p>\n

Met account scoring ken je waarde toe aan klantinteracties en rangschik je het engagementniveau. Potenti\u00eble klanten binnen je doelgroep worden geordend van meest naar minst waardevol. De score per account hangt af van meerdere factoren, waaronder de mate waarin het aansluit op je ICP. Account scoring is een continu proces waarbij je regelmatig evalueert of de scores nog kloppen. <\/p>\n

Account scoring is volledig aanpasbaar, maar het doel blijft hetzelfde: alle engagementinformatie bundelen om te zien hoe targetaccounts door de funnel bewegen. Reageren ze zoals verwacht? En verschilt hun gedrag per kanaal? Growly helpt je de juiste vragen te stellen en de uitkomsten te beoordelen. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”crm” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||true|false” da_popup_slug=”crm” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Customer Relationship Management<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Customer Relationship Management, of CRM, is onmisbaar in Account\u2011Based Marketing. Het biedt de technologie om relaties met klanten en andere targetaccounts te beheren en te verbeteren. <\/p>\n

Een CRM systeem ondersteunt klantrelaties vanaf het eerste contact door de hele customer lifecycle heen, over marketing, sales en zelfs service interacties. De informatie uit CRM tools helpt ook je databeheer en proceseffici\u00ebntie te verbeteren. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/09\/TECH-STACK-CRM.png” title_text=”TECH STACK – CRM” align=”center” _builder_version=”4.22.2″ _module_preset=”default” max_width=”557px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%” background_enable_image=”off” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_4_font=”Gilroy – Bold||||||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Welke tools passen bij jouw doelen?
Neem contact op met het Growly\u2011team. We helpen je op weg.<\/h4>\n

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Tech-stackdevelopmentTools die je helpen om je gewenste resultaten te bereikenEr is een waaier aan tools beschikbaar om je ABM\u2011programma uit te voeren en de tactieken uit het framework toe te passen. De juiste marketingtechstack is essentieel succesvolle ABM\u2011strategie\u00ebn en programma\u2019s te ontwikkelen en uit te voeren. Jij kiest hoe zwaar je inzet op marketingtech. Belangrijk […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1479","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nABM Tech Stack Development - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"De juiste marketingtechstack is essentieel succesvolle ABM\u2011strategie\u00ebn en programma\u2019s te ontwikkelen en uit te voeren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growly-abm.com\/nl\/diensten\/tech-stack-development\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABM Tech Stack Development - 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