{"id":1501,"date":"2023-06-14T16:46:32","date_gmt":"2023-06-14T14:46:32","guid":{"rendered":"https:\/\/growly-abm.com\/technologie\/kerninfrastructuur\/"},"modified":"2025-10-17T14:04:51","modified_gmt":"2025-10-17T12:04:51","slug":"kerninfrastructuur","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/technologie\/kerninfrastructuur\/","title":{"rendered":"Kerninfrastructuur"},"content":{"rendered":"

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Kerninfrastructuur<\/h1>\n

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Als je je marketingtechstack samenstelt, moet je beginnen met een sterke basis. Een aantal tools hoort standaard bij je kerninfrastructuur. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_code module_class=”module__header_animation” _builder_version=”4.20.2″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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Customer Relationship Management (CRM)<\/h2>\n

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Een CRM-systeem is onmisbaar binnen Account-Based Marketing. De kans is groot dat je al een CRM-platform hebt. Daarmee beheer je klant- en accountrelaties en werk je toe naar stevigere banden, effici\u00ebntere processen en strakker databeheer. <\/p>\n

Naarmate je verder groeit, zet je meer technologie in. Maar in het begin draait het erom dat sales en marketing het CRM-systeem effici\u00ebnt gebruiken.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/CRM_1-kopie.png” title_text=”CRM_1 kopie” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

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Growly helpt je team het CRM beter te benutten. We delen concrete inzichten om er meer uit te halen. Nog geen CRM? Geen probleem, we bespreken je opties en adviseren welke tool het beste bij je past. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”map” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”map” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Marketing Automation Platform (MAP)<\/h2>\n

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Marketingautomatisering staat centraal in elke account-based aanpak. Met de juiste tools elimineer je repetitieve taken uit campagnes en stroomlijn je het werk. En het gaat veel verder dan e\u2011mailmarketing: <\/p>\n

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Leadgeneratie, nurturing en scoring<\/h4>\n

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Accounttargeting<\/h4>\n

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Klantretentie<\/h4>\n

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A\/B-testen<\/h4>\n

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Analytics<\/h4>\n

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…<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-MAP-platform.png” title_text=”Kerninfrastructuur – MAP platform” show_bottom_space=”off” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

MAP\u2019s zijn vaak webgebaseerde systemen die je eenvoudig koppelt aan je CRM. Zo beheer je complexe omnichannel-strategie\u00ebn vanuit \u00e9\u00e9n tool. Welke oplossing het meest geschikt is, hangt af van wat je wilt automatiseren. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-MAP.png” title_text=”Kerninfrastructuur – MAP” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Van HubSpot tot Userfox of Eloqua: Growly helpt je de MAP te kiezen die past bij je organisatie en doelen. We delen onze visie op de platforms en begeleiden de inrichting van jouw gekozen oplossing. Meer weten? Neem contact op met ons team. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”dmp” _builder_version=”4.23.3″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”dmp” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-DMP-platform.png” title_text=”Kerninfrastructuur – DMP platform” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Data Management
\nPlatform (DMP)<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Data<\/a> is de basis van ABM. Een stevige, opgeschoonde database is dus cruciaal. De juiste DMP maakt het je team een stuk makkelijker. Met de juiste DMP bespaar je je team tijd en moeite. <\/p>\n

In een DMP verzamel, beheer, analyseer en gebruik je data. Het brengt online en offline bronnen samen, verrijkt je database en vult gaten in je dataverzameling op. Een groot voordeel is centralisatie. Veel DMP\u2019s bouwen op AI-algoritmes en big\u2011data\u2011analytics, ideaal om accountinformatie te ordenen. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-DMP.png” title_text=”Kerninfrastructuur – DMP” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Er zijn allerlei DMP\u2019s met hun eigen sterktes, van audience building en cross\u2011device targeting tot accountanalyse. Growly helpt je kiezen. Daarbij delen we onze ervaringen met o.a. Adobe Audience Manager, Google Marketing Platform en meer. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”abmp” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”abmp” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Account-Based Marketing Platform (ABMP)<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.24.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Accountselectie, planning, engagement, metrics\u2026 Met een ABMP automatiseer je delen van het ABM\u2011proces en versnel je stappen zoals target account definition<\/a>.<\/p>\n

Je koppelt ABMP\u2019s vlot met sales\u2011 of MAP\u2019s. Je zet accountdata snel over of gebruikt het systeem op zich. Met een ABMP houd je meer controle over opslag en updates in de rest van je stack. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-ABMP-platform.png” title_text=”Kerninfrastructuur – ABMP platform” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-ABMP.png” title_text=”Kerninfrastructuur – ABMP” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Er zijn diverse ABMP\u2019s op de markt, zoals Demandbase One, Terminus Engagement Hub en 6sense. Bepaal hoe je data verzamelt, welke informatie je nodig hebt en wie toegang krijgt. Wil je koppelen met andere tools? Neem dat mee in je keuze. Growly helpt je de juiste vragen te stellen om te bepalen wat jij nodig hebt. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”cms” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”cms” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-CMS-platform.png” title_text=”Kerninfrastructuur – CMS platform” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” custom_padding=”||38px|||” global_colors_info=”{}”]<\/p>\n

Content Management System (CMS)<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

In Account-Based Marketing moet je content persoonlijk zijn. Een Content Management System (CMS) helpt je sneller te werken: je bouwt en beheert webpagina\u2019s gebruiksvriendelijk, z\u00f3nder te programmeren. WordPress is daarvan het bekendste voorbeeld. <\/p>\n

Een CMS maakt het simpel om assets (bijv. ads) aan te passen per persona. Ook hele pagina\u2019s zijn snel gepersonaliseerd. En natuurlijk is een CMS goed te integreren in je marketingtechstack. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-CMS.png” title_text=”Kerninfrastructuur – CMS” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

We helpen je het CMS te kiezen dat bij je strategie past. Gebruik je al een CMS? Dan kijken we hoe het slim samenwerkt met je andere platformen voor gestroomlijnde processen. Onze experts lopen de opties en plannen met je door. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”cdp” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”cdp” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 5em;” custom_css_main_element_phone=”margin-top: 5em;”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”Gilroy – Bold||||||||” header_2_text_color=”#000000″ custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Customer Data Platform (CDP)<\/h2>\n

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Een Customer Data Platform helpt je accountdata te beheren, te verrijken en te benutten. Een CDP gaat verder dan een DMP: het zet first\u2011party klantdata om in een volledig klantbeeld. Andere systemen in je stack kunnen die database gebruiken voor klantinteracties. <\/p>\n

Een CDP haalt klantinformatie uit meerdere bronnen:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”||0.5em||false|false” custom_css_after=”||” border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

Gedragsdata<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” custom_padding=”0px||1em||false|false” border_width_bottom=”1px” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|desktop” custom_padding__hover=”0px||1em||false|false”]<\/p>\n

Denk aan acties van je klanten op je website of in je app. Ook livechat-interacties worden geregistreerd, zoals aantal en duur. <\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”||0.5em||false|false” custom_css_after=”||” border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

Demographische data<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” custom_padding=”||1em||false|false” border_width_bottom=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n

Deze informatie bevat data zoals locatie, naam en geboortedatum<\/div>\n

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Transactiedata<\/h4>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” custom_padding=”||1em||false|false” border_width_bottom=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n

Waar relevant slaat het CDP ook aankopen en retouren op.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Gilroy – Regular||||||||” text_text_color=”#000000″ header_4_font=”Gilroy – Bold||||||||” custom_margin=”||0px||false|false” custom_padding=”||0.5em||false|false” custom_css_after=”||” border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

…<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0em||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-CDP-platform.png” title_text=”Kerninfrastructuur – CDP platform” align=”center” _builder_version=”4.20.2″ _module_preset=”default” max_width=”606px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.20.2″ _module_preset=”default” background_color=”#f5f7f1″ custom_padding_tablet=”|3em||3em|false|true” custom_padding_phone=”|3em||3em|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” custom_css_main_element=”margin-top: auto;||margin-bottom: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/growly-abm.com\/wp-content\/uploads\/2023\/06\/Core-infrastructure-CDP.png” title_text=”Kerninfrastructuur – CDP” _builder_version=”4.20.2″ _module_preset=”default” max_width=”179px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_3_font=”Gilroy – Bold||||||||” custom_margin=”||1em||false|false” global_colors_info=”{}”]<\/p>\n

Wat wij doen<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”fs-24″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”Gilroy – Medium||||||||” text_text_color=”#000000″ text_line_height=”1.5em” custom_margin=”||1em||false|false” global_colors_info=”{}”]Op basis van het klantbeeld in je CDP kun je je ABM\u2011strategie verder finetunen. Dat beeld wordt continu geactualiseerd, zodat je snel assets kunt bijsturen. We bespreken de CDP\u2011opties en integreren je keuze met de rest van je marketingtechstack.[\/et_pb_text][et_pb_button button_url=”https:\/\/growly-abm.com\/nl\/contact\/” button_text=”Neem contact op” module_class=”btn–primary” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

KerninfrastructuurAls je je marketingtechstack samenstelt, moet je beginnen met een sterke basis. Een aantal tools hoort standaard bij je kerninfrastructuur. Customer Relationship Management (CRM)Een CRM-systeem is onmisbaar binnen Account-Based Marketing. De kans is groot dat je al een CRM-platform hebt. Daarmee beheer je klant- en accountrelaties en werk je toe naar stevigere banden, effici\u00ebntere processen […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1487,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1501","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCore ABM infrastructure - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Een aantal tools hoort standaard bij je kerninfrastructuur: CRM, Marketing Automation, Customer Data Platform, ... 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