{"id":1504,"date":"2023-06-14T17:38:39","date_gmt":"2023-06-14T15:38:39","guid":{"rendered":"https:\/\/growly-abm.com\/technologie\/accountselectie\/"},"modified":"2025-10-17T14:04:37","modified_gmt":"2025-10-17T12:04:37","slug":"accountselectie","status":"publish","type":"page","link":"https:\/\/growly-abm.com\/nl\/technologie\/accountselectie\/","title":{"rendered":"Accountselectie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;115deg&#8221; background_color_gradient_stops=&#8221;#ff4146 0%|rgba(255, 67, 74, 1) 45%|#ff91d6 100%&#8221; background_image=&#8221;https:\/\/growly-abm.com\/wp-content\/uploads\/2022\/12\/header_golf@2x.png&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;10vh||10vh||false|false&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column !important;&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_css_main_element=&#8221;margin-top: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5em||5em||true|false&#8221; custom_css_main_element=&#8221;margin-top: auto;||margin-bottom: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Gilroy &#8211; Light||||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"fs-80\">Account-<br \/>selectie<\/h1>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fs-30&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||1.5em||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<a href=\"https:\/\/growly-abm.com\/nl\/diensten\/services-target-account-definition\/\" title=\"Target Account Definition\">Target account definition<\/a> is het startpunt van elk account-based programma. 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background_image_width=&#8221;400px&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fs-24&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gilroy &#8211; Medium||||||||&#8221; text_text_color=&#8221;#1d1d1b&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Gelukkig maken de juiste technologie\u00ebn accountselectie een stuk eenvoudiger. Dataverzameling en -analyse, de selectie zelf en zelfs analytics kun je tot op zekere hoogte automatiseren. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;account-selectie&#8221; module_class=&#8221;bg__visual&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;400px&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_popup_slug=&#8221;account-selection&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;row&#8211;home-articles&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-top: 5em;&#8221; custom_css_main_element_phone=&#8221;margin-top: 5em;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fs-38 article&#8211;counter&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; text_text_color=&#8221;#dddddd&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>01<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; header_3_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||1em||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"fs-38\" data-mh=\"article-title\">Data<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fs-18&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gilroy &#8211; Medium||||||||&#8221; text_text_color=&#8221;#676767&#8243; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Voor je een lijst met targetaccounts kunt samenstellen, heb je data nodig. Data verzamelen, opslaan in een database, daaruit een ICP afleiden\u2026 Er komt heel wat bij kijken voor input output wordt. Gelukkig zijn er tal van tools die dit proces automatiseren en je team tijd en moeite besparen.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fs-38 article&#8211;counter&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; text_text_color=&#8221;#dddddd&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>02<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; header_3_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||1em||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"fs-38\" data-mh=\"article-title\">Voorspellende accountselectie<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fs-18&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gilroy &#8211; Medium||||||||&#8221; text_text_color=&#8221;#676767&#8243; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]Voorspellende accountselectie gebruikt machine learning om veel data te verwerken. Op basis van historische resultaten en externe bronnen kies je de best passende accounts. Het systeem vergelijkt overeenkomsten en verschillen, zodat handwerk overbodig wordt.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fs-38 article&#8211;counter&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; text_text_color=&#8221;#dddddd&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>03<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;PP Object Sans &#8211; Regular||||||||&#8221; header_3_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||1em||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"fs-38\" data-mh=\"article-title\">Analytics<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fs-18&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gilroy &#8211; Medium||||||||&#8221; text_text_color=&#8221;#676767&#8243; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Weten dat je op koers ligt, is het halve werk. Ook tijdens accountselectie is het essentieel om keuzes te toetsen en waar nodig bij te sturen. Met de juiste tools analyseer je de verzamelde accountdata diepgaand gedurende het hele programma.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;#ff5a57 0%|rgba(255, 92, 91, 1) 37%|#ff9deb 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;Gilroy &#8211; Bold||||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"fs-42\">Aan de slag met high-end technologie voor accountselectie?<br \/>\nWij integreren de juiste technologie met de rest van je marketingtechstack, zodat je vlot je ABM-campagne kan opstarten.<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; button_text=&#8221;Neem contact op&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn&#8211;secondary&#8221; _builder_version=&#8221;4.23.3&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Account-selectieTarget account definition is het startpunt van elk account-based programma. Dat proces omvat meerdere stappen, zoals het opstellen van een Ideal Customer Profile (ICP) en buyer persona\u2019s.Gelukkig maken de juiste technologie\u00ebn accountselectie een stuk eenvoudiger. Dataverzameling en -analyse, de selectie zelf en zelfs analytics kun je tot op zekere hoogte automatiseren. 01DataVoor je een lijst [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1487,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1504","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target Account Selection - Growly ABM, account based marketing agency<\/title>\n<meta name=\"description\" content=\"Target account definition is het startpunt van elk account-based programma. 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