Content creation
& distribution

Time to set the plan in motion

Any Account-Based Marketing campaign is highly personalized, based on the different target accounts and/or stakeholders.

To effectively personalize your program, content and offers are adapted to the buyer personas created in an earlier stage. All this content is packed in different formats and optimized for different channels to maximize relevance and drive conversion. Combined with account-based advertising, your ABM program is ready to be executed.
Growly will guide you through defining and mapping the right content and interaction types. Once you’ve given the green light to start writing, our expert team of copywriters will effortlessly translate your wishes and ideas into tangible assets, sure to get your message across.

Personalized content and offers

Your content and offers are designed to drive engagement within specific accounts. Start by creating the core suite of content and assets needed to launch your ABM program. The amount of customization and personalization is based on the tiered approach, ensuring the right resources are directed at the right accounts.

The first step of creating engaging content: we’ll audit the available content pieces on your end for reuse or recycling. Then, we’ll help you decide on content types, topics and distribution, before determining which content needs to be personalized and to what degree.

Distribution channels

Getting the most out of ABM requires integrated campaigns that are synchronized across multiple sales and marketing channels.

Once you’ve got a clear understanding of the types of marketing initiatives to use for each account, you’ll choose the channels most appropriate to deliver content on. The right balance of paid and owned channels is determined based on budget, available tools, timelines, and goals.

Growly’s multi-channel approach is part of all our campaign roll-outs. We’ll help you decide which channels are most appropriate to reach your target accounts. By delivering content and offers to buyers when and where they are most likely to engage, we’ll make your marketing efforts more effective.

Account-based advertising

In Account-Based Marketing, content is programmatically directed to target accounts at scale through advertising networks and social media channels. Highly personalized ads reach the right individuals from the target accounts based on various marketing attributes, including engagement, intent and CRM data.

ABM program execution

Once everything is ready for the ABM program to be executed, it’s time to put your playbook into action. Your ABM strategy goes from conception and planning to full-scale deployment and execution. All content and campaigns designed for specific target accounts and personas are ready to go live.

Growly is there every step of the way throughout the execution of your program. From copywriting to marketing automation and measuring results, we’ll make sure everything goes right.

GDPR

A signed GDPR agreement between both parties is essential before campaign execution.

Ready to turn your strategy into reality?
Contact the Growly team to help you get on the road.

Contact us