Data
gathering

Successful marketing starts with the right data

Account-Based Marketing is impossible without a database that contains information about all target accounts and contacts that match your buyer personas. To build your database, start by analyzing the current in-house data available and determining how well each persona is covered.
Outline of waves
Growly helps you fill out your database. We’ve created a structured template to connect and merge all data. Through meetings or even interviews, you’ll get the opportunity to provide additional input to complete missing data.

Data shapes your ABM program in different ways. How do you turn data into an effective tool? Take a look at four of the most important methods.

Database management

Set up a solid basis for your database first. You can fill in data gaps by acquiring or appending records. Do so until all of the target accounts and most of the buyer personas are represented in the database. New data from prospects, extra target accounts or even buyer personas can be added to grow the database. A useful tool for database management is data automation technology.

Data cleansing

Keeping your database – and your target account lists – up to date is vital: business and personal information changes quickly. By detecting and correcting outdated, inaccurate or corrupt information, you’ll keep your database clean. This is mostly a combination of manual data management and enabling data automation suppliers to help scale this process over time.

Using intent or
in-market data

Any good ABM campaign uses intent and in-market data. They are the most powerful tool for identifying which target accounts are actively seeking services like yours online. It reveals when clients or prospects are in the market and interested in specific products or services. In other words, these data help you prioritize the right accounts.

Data analytics

Once you’ve gathered your data, you can start analyzing it. Examining data sets allows you to define trends and draw conclusions that are relevant to your ABM program. There is an array of specialized systems and software that can support your data analytics process. Want to know more? The Growly team will gladly share their insights with you.

GDPR

When gathering your data, it’s essential that all available data is GDPR-proof. That’s why you’ll have to sign an agreement around GDPR-proofness of data. To enforce data protection, both your team and ours will sign a Non-Disclosure Agreement.

Start collecting the right data and build your database.
Contact the Growly team to help you get on the road.

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