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    Growly’s ABM framework ©

    DOOR VAKMENSEN, VOOR VAKMENSEN

    Vanuit onderzoek, data en inzichten zetten we businessdoelstellingen om in duurzame ABM-programma’s. Met onze beproefde methodologie worden ze concreet, gestructureerd en doeltreffend.


    Ontdek het framework

    • Target account definition
      • Ideal Customer Profile (ICP)
      • Buyer personas
      • Decision Making Unit (DMU)
      • Target Account List
    • Strategy development
      • Organisational alignment
      • Account-based customer journey
      • Account scoring
      • ABM Playbook
    • Data gathering
      • Data management
      • Database cleansing & enrinchment
      • In-market / Intent data
      • Data analytics
    • Content creation & distribution
      • Personalised content & offers
      • Distribution channels
      • Account-based advertising
      • ABM program execution
    • Metrics
      • Coverage analytics
      • Engagement metrics
      • Activity metrics
      • Pipeline metrics
    • Tech-stack development
      • Data automation
      • Marketing automation
      • ABM management
      • CRM integration
  • Technology

    Growly technology

    Strategy first. Technology second.
    We are focused on exploring new ways to capitalize on the existing technological capabilities, creating flexible martech ecosystems.

    • Core infrastructure
      • Customer Relationship Management (CRM)
      • Marketing Automation Platform (MAP)
      • Data Management Platform (DMP)
      • Account Based Marketing Platform (ABMP)
      • Content Management System (CMS)
      • Customer Data Platform (CDP)
    • Account selection
      • Data
      • Predictive
      • Analytics
    • Engagement
      • Content
      • Advertising
      • Personalization
      • Social
      • E-mail
    • Sales enablement
      • Sales Intelligence
      • Account insights
    • Measurement & Tracking
      • Testing & Optimization
      • Business Intelligence
      • Attribution & Reporting
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Kunnen ABM programma’s opgeschaald worden zodra de eerste campagnes succesvol zijn?

A

Kunnen ABM programma’s opgeschaald worden zodra de eerste campagnes succesvol zijn?

Categories: ABM agency ABM strategie

Absoluut. Een van de sterktes van ABM is dat je kan starten met een pilot en daarna opschalen. Op basis van wat werkt, breiden we uit naar meer accounts, extra ICP-segmenten, nieuwe markten of bijkomende kanalen. Zo groeit je ABM-programma gecontroleerd en onderbouwd mee met je business.

Tag: ABM - Account Based Marketing

We create and scale ABM programs, together.

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Account-Based Marketing

About Growly

Services

  • Target Account Definition
  • Strategy Development
  • Data Gathering
  • Content Creation and Distribution
  • Metrics
  • Tech Stack Development

Technology

  • Core Infrastructure
  • Account Selection
  • Engagement
  • Sales Enablement
  • Measurement & Tracking
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