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Hoe start een ABM traject bij Growly ABM: welke stappen doorlopen we van intake tot lancering?

A

Hoe start een ABM traject bij Growly ABM: welke stappen doorlopen we van intake tot lancering?

Categories: ABM agency ABM strategie

Een ABM traject bij Growly start met een strategische intake waarin doelen, doelgroep, ICP en huidige sales- en marketingaanpak in kaart worden gebracht. Daarna volgen doorgaans:

(1) target account definition & ICP,

(2) ABM-strategie en buyer journey,

(3) data & database,

(4) contentcreatie en kanaalkeuze,

(5) playbook en campagnes opzetten

6) lancering en continue optimalisatie.

Zo evolueer je van idee naar een concreet, meetbaar ABM-programma.

Tag: ABM - Account Based Marketing

We create and scale ABM programs, together.

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  • Account Selection
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  • Sales Enablement
  • Measurement & Tracking
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