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Hoe toon je de ROI van ABM aan tegenover klassieke leadgen-campagnes?

A

Hoe toon je de ROI van ABM aan tegenover klassieke leadgen-campagnes?

Categories: ABM agency ABM strategie

De ROI van ABM toon je aan door de link te leggen tussen account-engagement, pipeline en gerealiseerde omzet. In plaats van enkel naar aantal leads te kijken, vergelijken we zaken als win-rate, dealgrootte, snelheid van deals en omzet per target account met klassieke leadgen. Vaak blijkt dat ABM minder volume maar meer waarde oplevert.

Tags: abm, ABM - Account Based Marketing, return on investment, ROI

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