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    DOOR VAKMENSEN, VOOR VAKMENSEN

    Vanuit onderzoek, data en inzichten zetten we businessdoelstellingen om in duurzame ABM-programma’s. Met onze beproefde methodologie worden ze concreet, gestructureerd en doeltreffend.


    Ontdek het framework

    • Target account definition
      • Ideal Customer Profile (ICP)
      • Buyer personas
      • Decision Making Unit (DMU)
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    • Strategy development
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      • Account scoring
      • ABM Playbook
    • Data gathering
      • Data management
      • Database cleansing & enrinchment
      • In-market / Intent data
      • Data analytics
    • Content creation & distribution
      • Personalised content & offers
      • Distribution channels
      • Account-based advertising
      • ABM program execution
    • Metrics
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      • Activity metrics
      • Pipeline metrics
    • Tech-stack development
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    Strategy first. Technology second.
    We are focused on exploring new ways to capitalize on the existing technological capabilities, creating flexible martech ecosystems.

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Wat is een ABM agency of Account Based Marketing agency?

A

Wat is een ABM agency of Account Based Marketing agency?

Category: ABM agency

Een ABM agency (Account-Based Marketing agency) helpt B2B-bedrijven om niet “breed” te adverteren, maar hypergericht te werken rond een lijst van ideale doelaccounts. Het bureau combineert data, sales- en marketinginzichten om per account of accountcluster gerichte campagnes, content en touchpoints uit te werken, met als doel: meer impact bij minder maar betere klanten.

Bij Growly ABM, het ABM-subbrand van Handlangers, betekent dat:

  • samen je ideale doelaccounts en buying committees scherp definiëren
  • een ABM-strategie opzetten die aansluit bij complexe salestrajecten
  • gepersonaliseerde campagnes en content ontwikkelen per account of segment
  • én de impact meetbaar maken op pipeline, opportunity’s en revenue.
Tag: ABM agency

We create and scale ABM programs, together.

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  • Target Account Definition
  • Strategy Development
  • Data Gathering
  • Content Creation and Distribution
  • Metrics
  • Tech Stack Development

Technology

  • Core Infrastructure
  • Account Selection
  • Engagement
  • Sales Enablement
  • Measurement & Tracking
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